- Why Are Saturn Cars So Bad?
- Why Was Saturn Doomed To Fail?
- Final Words
Purchasing a new car can be stressful. You’ll need to figure out how much the car will cost and how reliable it will be. The best car is one that will serve you and your family in the way you require.
Many of you know that General Motors (GM) has phased out the Saturn brand. Unfortunately, this brand has gained a lot of bad press over the years.
Why Are Saturn Cars So Bad?
Let’s have a look at the main reasons why Saturn cars are not considered a great choice.
1. Saturn Has A Negative Image
The demise of Saturn as a brand has an impact on sales. Some say you shouldn’t be concerned about repairs as a buyer because they’re GM vehicles. But, given a choice, people would rather own a car that is likely to be maintained.
A car that couldn’t make it has a negative connotation. This perception matters and impacts resale value. Why did Chevy make it while Saturn did not? Isn’t it something to do with the car?
2. Saturn Cars Are Not Produced Anymore
There’s also the age factor to consider. You are purchasing a brand new vehicle. However, it will appear outdated in a few years because they don’t manufacture Saturns anymore.
Even though a Cadillac will be just as new (or old) in two years, Saturn is now extinct. Defunct brands are regularly losing ground in consumer awareness, and new advertising no longer promotes the brand. As a result, they are inexpensive.
3. Saturn Has A Superior Competition
Saturn is going the way of the Red Gazelle, which is unfortunate from an environmental perspective. Hybrids make up two of the company’s three models.
The VUE was also supposed to have a plug-in electric hybrid model. But, oh well. General Motors will find a place in one of their other lines if it’s a good and marketable idea.
4. Every Saturn Is Now A Used Car
After years of declining sales and brand degradation, General Motors abruptly shuttered Saturn in early 2010.
People now see Saturn as a used car. It no longer commands respect.
Many people don’t have confidence in used cars, especially when they are cheap. So, if you know someone who is apathetic about cars, send them to look at Saturns. The prices are frequently light years ahead of the competition in the used car market.
5. Saturn Is Difficult To Maintain
Saturns will be even more challenging to maintain and repair in the future. You’ll have to take the car to a dealer who isn’t necessarily a Saturn specialist. This can lead to shoddy work and a lack of timely parts availability.
Still, if you buy a Saturn with a valid warranty, GM will probably honor all claims and perform necessary maintenance and repairs.
The scarcity of Saturn models, on the other hand, may limit the ability of GM automotive technicians to work on these vehicles over time. It’s also possible that getting parts for older Saturn models will be difficult for the dealership.
6. Saturn Cars Have Low Residual Values
Only the Aura received high enough ratings from Consumer Reports to receive the magazine’s recommendation out of the five Saturns released in 2009.
This source also advises against buying a vehicle from a defunct brand due to the lack of rebates and low trade-in value these vehicles will have.
Purchasing a Saturn is considered a bad idea. When a car is no more on sale, its residual value drops dramatically, which means that when you’re ready to trade it in later, you’ll get a lot less for it.
7. You Would Spend More After Purchasing A Saturn
If you’re serious about buying a Saturn, expect to spend time and money getting it fixed when it breaks down, especially if you choose the Vue, Sky, or Outlook models.
Many suppliers and vendors for these parts may close their doors or go bankrupt as time passes.
Why Was Saturn Doomed To Fail?
Saturn was created in reaction to the mounting danger posed by Japan’s fuel-efficient and economical cars making their way into the American market.
In other words, Saturn is an excellent example of a fighter brand, one that was meant to compete against low-cost competitors.
The first Saturn cars were released with decent ratings and customer satisfaction scores. By 1996, Saturn’s production capacity had increased, and dealer’s analysis revealed that half of these orders were from consumers who would have otherwise purchased a Japanese import.
Many analysts longingly recall Saturn’s operations during this time as proof of the brand’s previous remarkable success.
There Is Only One Flaw:
Like many fighting brands meant to compete with low-cost rivals, Saturn was hugely unprofitable from the outset and thus unsustainable.
Saturn’s initial $5 billion startup expenses were swiftly increased as sub-compact prices failed to cover the high costs of a separate plant with enormous running costs that produced cars with few parts in common with other GM brands. Saturn was losing $3,000 on every car it sold by 2000.
The time GM wasted trying to establish a brand that could compete with its Japanese competitors was an even more considerable cost. General Motors should have undertaken the enormous strategic revisions it has been compelled to make in the 1990s.
The corporation was able to restore its core business faster and earlier by not believing Saturn was “essential to GM’s long-term competitiveness, survival, and success as a domestic producer.”
The decision to introduce another brand rather than reduce the number of brands was a significant mistake.
From the start, Saturn’s car will be remembered as a failure. There are three reasons for this.
- First, it failed to fulfill its goal of fending off Japanese imports, which today dominate the American market.
- Second, when GM needed every penny it could get, it managed to lose billions of dollars.
- Third, Saturn may be the single most crucial explanation for GM’s current plight. Saturn’s demise all began on a chilly morning in Michigan a quarter-century ago with the launch of a fatally flawed business model.
The Saturn brand is gradually approaching the same level of brand obscurity as the Plymouth and Oldsmobile brands of the past, which are now only shopped by those with a hazy memory of their existence.
Saturn is fading, so please consider the information mentioned above before buying a Saturn car.
Kevin has been hanging around cars and automobile magazines since he knew what a car is. He grew up in his father’s 1995 Mercedes E320 Wagon and Volkwagon Phaeton W12 2004. He rides his first car, a manual 1979 Porche 911SC.
Currently, he owns an Acura Integra GS-R. During his childhood, he showed a keen interest in how things actually work and fix them. This passion transforms into his eternal love for cars and bestows him an ideal position in one of the leading automobile companies; whenever he finds time, he takes out his Acura and opts for the longest possible route to find hidden wholesome pleasure in a road trip.
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